Sensay Apppic avatar

Sensay App

The client's goal was to attract more users at a lower cost by leveraging Telegram marketing. They wanted to convert new users from tg into paying subscribers on their web platform. At the same time, they focused on building a stronger community by making the experience more fun, interactive, and gamified—all within a familiar messenger app.

Demonstrate the process we work

Step-by-step Insight into Our Workflow

Weekly Sprints (Scrum)

Throughout the project, we follow an iterative process with weekly sprints.

Each sprint concludes with key milestones and demo sessions, ensuring the client is involved in every step.

This allows for constant feedback and quick adjustments to meet evolving needs.

Designs

Our design process is a collaborative effort involving the entire team:

  • UX Researchers ensure the user experience is intuitive and user-friendly.
  • UI Designers craft visually stunning interfaces.
  • Custom illustrations and animations bring unique personality to the project.
    Every design detail is carefully tailored to reflect the project's vision and goals.

Solutions Based on  

We craft custom solutions to address your specific challenges:

  • Reliable Back-End Systems: Scalable, high-performance architectures.
  • Engaging Front-End Experiences: Intuitive and responsive interfaces.
  • Future-Ready Technology: Microservices, APIs, and tools aligned with your goals.

Our approach ensures seamless functionality and a competitive edge for your business.

Quality and Reliability Assurance

We deliver flawless products with:

  • Comprehensive Testing: Using BrowserStack for cross-browser and device compatibility.
  • Seamless Updates: Zero-downtime deployments via CI/CD Pipelines.
  • Scalable Infrastructure: Microservices, Docker Swarm, and load balancers for millions of users.
  • Real-Time Monitoring: Powered by Datadog to ensure uptime and reliability.

Our process guarantees a smooth launch and exceptional performance.

Problem

Building on Telegram comes with its own set of technical challenges

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Challenge: No Native MetaMask Support in Telegram
Unlike browser-based web apps, Telegram Mini Apps don’t support native MetaMask integration out of the box. Users couldn’t connect their crypto wallets other than TON — a significant blocker for verifying token ownership and boosting in-app rewards.
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Challenge: Verifying Real User Actions on Social Media
Most Telegram quest-based apps only simulate user interactions — for example, they’ll open Instagram or X (Twitter), but can’t actually check if a user followed or reposted something. This limits authenticity and opens the door to abuse.
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Solution

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Our Solution:
We researched multiple open-source approaches, tested compatibility across platforms, and adapted the most reliable method for the Telegram environment. The result was a custom wallet verification flow that integrates with the MetaMask mobile app and enables token-based boosts inside the mini app.
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Our Solution:
We discovered and integrated KAZM, a third-party tool that verifies real user actions across social platforms. This allowed us to confirm actual follows, likes, reposts, and more — making social tasks meaningful, verifiable, and reward-worthy.
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Product Tech Stack

Innovative Tools Powering Our Solutions
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Telegram Mini-App Interface

Built with Next.js, React 18, and TypeScript, the mini app delivers a fast, modern experience right inside Telegram.
We used Webpack for optimized builds and React Context for state management across components.
The app is fully responsive and designed to feel native across both mobile and desktop Telegram environments.

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Frontend Logic & Blockchain Integration

API communication is handled via Axios, enabling seamless interactions with the backend.
For Web3 integration, we used Wagmi and Viem libraries to manage wallet connections and smart contract interactions.
TON Wallet Connect was embedded for users to link wallets and earn boosts without leaving Telegram.

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Backend & Telegram Integration

The backend is built on Django and Django REST Framework, handling user auth, replica data, and quest mechanics.
Celery and Redis process background jobs and asynchronous tasks, while Telegram Bot API handles real-time interactions and UI triggers.
Web3.py connects with blockchain networks to verify token ownership and apply reward logic.

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Infrastructure & Data Layer

User and platform data is stored in PostgreSQL, designed for scalability and structured around quests, users, and replica stats.
Redis supports fast data access and caching for leaderboard and game logic.
All async tasks like airdrops and reward calculations are managed through Celery, ensuring responsive performance even during high loads.

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Outcome

From initial UX strategy and Tech discovery to fully deployed production, we delivered a sticky and delightful user experience inside Telegram. Sensay’s gamified ecosystem now thrives with higher retention, social virality, and seamless Web3 onboarding—all within a messenger app.

Get in Touch

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